What is Deep Linking?

Deep Linking is a phenomenon in which advertisers send a link to the audience that takes the user directly to the app’s homepage. It also saves the user time and user experience, and changes the strategy of the promotion.

The main advantage ofDeep Linking is that it fetches users straightaway towards advertisers’ new goods launched in the application and converts users into clients.

Explore Application Campaigns

Application Campaign is a process in Google Ads not directly link to the individual applications; instead, it takes a video, text, ideas, and assets from your application’s store to a variety of advertisements across several and multiple networks and formats. In this, you are free to add a landscape video, portrait images.

Like an application advertiser, you want your application in the hands of people who pay more to you. Application campaign strives for your application,n and it is easy to promote your application on the Google properties. For example, Google Search, YouTube, Google Ads, and Google Display Network.

Now, let us understand more about the application campaign:

Different Aspects of Application Campaign

Pre Registration

Launch advertisementsare  built by creating excitement and awareness before they are released in the Google Play Store by offering pre-registration facilities. The facility offers using an application without installing it on your mobile phone.

Installation

In this, you can help a user to know how to install a particular application and how to benefit from it. Besides, you can also find your target audience to use the application.

Engagement

It is for those who have already installed your application by providing advertisements on the application homepage and encouraging them to download another application at any cost.

Why Advertisers Are Using Application Campaigns Rather Than Deep Linking?

Some of the following reasons for choosing Application Campaigns are:

Delivering Fresh and Relevant Content

By using application campaigns, advertisers can direct fresh and relevant content to your application. We are making an application campaign to reach potential customer  ,either nationally or internationally, through Google search, YouTubee, which has over one million visitors.

For example, suppose an advertiser has a video channel and then promotes new season updates.

Feeding of your Advertisement

Where the advertiser receives a feed and comment from the potential customer, the advertiser can change content, videos, and images.

EEye-Catching Formats and Places

People spend more time during the holidays, such as the canvas below YouTube’s Stream for advertising.

Prevalence

Due to the visibility of an application increasing over time, the advertiser uses a medium of application campaign to promote any content. The reason behind this is that more people are connecting through applications, and no one is interested in clicking outside the app, but within an application, they click on it.

For instance, Facebook is used in the contemporary world by a common audienc., If Facebook provides a link to WhatsApp in Facebook then more chances to be downloaded, as people have already tested the Facebook application.