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Email Marketing Benchmarks: Higher Ed Edition
Read More: Email Marketing Benchmarks: Higher Ed EditionIntroduction It’s hard enough to disseminate information across the various departments of your university or college under normal circumstances, but this year has posed an…
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More Data, Better Results: Introducing LinkedIn Analytics and More
Read More: More Data, Better Results: Introducing LinkedIn Analytics and MoreSuccess on social media can often feel like a secret science. Something that only a few can achieve. But creating a successful social media strategy…
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Small Business: Make Room for the Boom in Entrepreneurs
Read More: Small Business: Make Room for the Boom in EntrepreneursSome people get paid to look into the crystal ball for business. At Intuit, the Quicken/QuickBooks accounting software people, they decided recently to collaborate with the…
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What’s New in Marketing–and 7 Things You Can’t Forget
Read More: What’s New in Marketing–and 7 Things You Can’t Forget“There’s nothing new under the sun.” We’ve all heard this quote, perhaps uttered by a cynic about some new idea. Attributed to Ambrose Bierce, here’s…
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4 Ways a White Paper Helps You Sell
Read More: 4 Ways a White Paper Helps You SellWhat’s a white paper–and why should you care? Good question. You’re out there trying to run your business, and in the current economic climate, that…
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Marketing is Like Courtship
Read More: Marketing is Like CourtshipThe challenge of business marketing is that it works best when you do it regularly and consistently. I have been faithful to that philosophy for years. But recently…
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